——《阿拉丁·設(shè)計(jì)》專(zhuān)訪歐司朗亞太區(qū)總裁

Interview of Terry H. O’Neal by Alighting Design Magazine

　　坐標(biāo)：2016年3月16日，德國(guó)法蘭克福照明展2號(hào)館

　　Site: Mar.16th, 2016, Hall 2 in the Light + Building in Frankfurt, Germany

　　采訪對(duì)象：Terry H. O’Neal, 歐司朗亞太區(qū)總裁，美國(guó)國(guó)籍

　　Interview object: Terry H. O’Neal, Chief Executive Officer of Asia Pacific, OSRAM Lighting Solutions

　　柏林時(shí)間17：00，筆者提前到達(dá)OSRAM展位，展現(xiàn)在眼前的是一片人頭攢動(dòng)，擁擠指數(shù)橙色預(yù)警。該現(xiàn)象一度成為L(zhǎng)+B熱鬧如昔的有力佐證。

　　At 17:00, Berlin time, when I arrived at the OSRAM stand, what was in front of me could be exactly described as “people mountain, people sea”. It was so crowded that had reached the indexof orange alert, which became strong evidence of the sustained prosperity of the L+B.

　　兩年一屆的德國(guó)法蘭克福照明展是國(guó)際上專(zhuān)業(yè)領(lǐng)域內(nèi)最重要的展覽會(huì)。OSRAM攜旗下OS(LED器件)、Siteco(燈具)、Traxon(智能解決方案)、Clay Paky(舞臺(tái)燈具)等品牌共同占據(jù)2.0館的大半江山。同時(shí)，將其欲拆分的傳統(tǒng)照明及鎮(zhèn)流器部門(mén)(CLB)和LED等及系統(tǒng)部門(mén)(LLS)成立為新公司LEDvance參展。采訪前一天的新聞發(fā)布會(huì)現(xiàn)場(chǎng)，幾位CEO頻繁的表示歐司朗“into the internet thing”，展位上一句“Welcome to smart city”彰顯主題。

　　Light + Building in Frankfurt, a biennial exhibition, is one of the most important international exhibitions in the professional field. OSRAM together with its OS (LED devices), Siteco (lighting), Traxon (intelligent solutions), Paky Clay (stage lighting) and other brands occupiedhalf of the Hall 2.0. At the same time, the new company LEDvance, consisting of original CLB , LLS , LLS and other departments,for the first time participated in the Light + Building.The day before the interview, Several CEOs indicated that OSRAM was into the internet thing in the press conference .Welcome to smart city, the logo on the stand, showed its theme.

　　等見(jiàn)到O’Neal先生時(shí)，展館已進(jìn)入派對(duì)模式，樂(lè)隊(duì)的演奏聲聲入耳，連訪談也變得輕松而自由起來(lái)。

　　When I finally met Mr. O’Neal, it was party time of the exhibition. The band was playing the soft music. Our interview became light and free.

　　開(kāi)場(chǎng)是慣例的詢(xún)問(wèn)他關(guān)于ORSAM中國(guó)區(qū)業(yè)務(wù)的表現(xiàn)以及對(duì)中國(guó)市場(chǎng)的看法。O’Neal的回答積極而樂(lè)觀，表示ORSAM照明業(yè)務(wù)在全球表現(xiàn)出穩(wěn)中有漲，但各區(qū)域變動(dòng)系數(shù)增大，唯中國(guó)區(qū)的業(yè)務(wù)成倍增長(zhǎng)，一枝獨(dú)秀。其中，LED燈具取代傳統(tǒng)的通用照明是重大原因。OSRAM甚至在2015年11月宣布擬投資10億歐元在馬拉西亞建立新LED半導(dǎo)體工廠。與此相對(duì)應(yīng)的是，整個(gè)法蘭克福照明展，包括ORSAM在內(nèi)，傳統(tǒng)的通用照明展示僅占10%左右，對(duì)比2014年法蘭克福照明展時(shí)與LED分庭抗禮，不可同日而語(yǔ)。

　　I started to ask him about the Chinese market. O’Neal was quite positive and active, he said, the global lighting market for OSRAM was grown by 10% last year. Although different areas preformed in quite difference, the Chinese market was doubled, which wasexquisite. The growth in LED lighting played a great role. Last November, OSRAM even announced an investment plan of 1 billion Euros to build a new LED semiconductor plant in Malaysia. We can also see through the L+B that the shows of traditional general lighting products were only around 10 percent of the fair, which was quite different from the L+B 2014. Nowadays,LED products are the dominant.

　　O’Neal表示，中國(guó)市場(chǎng)見(jiàn)證了OSRAM從一個(gè)燈具及元器件制造商裝變?yōu)槿娴恼彰鹘鉀Q方案供應(yīng)商。在中國(guó)市場(chǎng)，OSRAM主要專(zhuān)注于辦公、零售、娛樂(lè)與體育，以及工業(yè)四個(gè)領(lǐng)域，相信這四大領(lǐng)域還有很大的潛力，未來(lái)也將持續(xù)專(zhuān)注于為這四個(gè)領(lǐng)域的客戶(hù)提供解決方案。

　　“China market has witnessed our transfer from lamp and component manufacturer to a comprehensive lighting solutions provider including lamps, control system and software research.” said O’Neal. “That was a major transfer of OSRAM and will be our developmental pattern in the coming future”. OSRAM Lighting Solutions focus on four areas: Office, Retail, Entertainment and Sports, and Industry. He said, “We focus on these four customer solutions because we realize a great potential in these fields.”

　　談及智慧城市，O’Neal認(rèn)為智能照明解決方案是未來(lái)照明技術(shù)創(chuàng)新的方向之一。他說(shuō)“作為全球照明領(lǐng)導(dǎo)者，我們的使命是提供最好的智能照明解決方案，為人們的生活提供便利、安全和舒適?！币荒甓嗲巴瞥龅腖IGHTIFY系列產(chǎn)品， OSRAM目前已經(jīng)投入量產(chǎn)，在中國(guó)市場(chǎng)也開(kāi)始被運(yùn)用于智能家居領(lǐng)域。而今年的展會(huì)現(xiàn)場(chǎng)，OSRAM也展示了最新一代的道路照明控制系統(tǒng)，可以通過(guò)開(kāi)放的標(biāo)準(zhǔn)實(shí)現(xiàn)燈具與網(wǎng)絡(luò)的無(wú)線連接。通過(guò)集成的傳感器，路燈不僅可以提供有效照明，還可以識(shí)別并報(bào)告開(kāi)放停車(chē)場(chǎng)所，有效管理停車(chē)場(chǎng)所等服務(wù)。內(nèi)置的智能無(wú)線組件與集成天線令戶(hù)外燈具朝智慧城市整裝待發(fā)。

　　Talking about smart city, O’Neal considered it as a direction of technological innovation in lighting in the future. “As a global leader in lighting, our mission is to provide the best intelligent lighting solutions for peoples lives to provide convenient, safe and comfortable.”he said. The LIGHTIFY series has been put into mass production, and into the Chinese market as used in the field of smart home. Also OSRAM Lighting Solutions has presented the latest generation of its Street Light Control System, which wirelessly connects luminaries in a network on the basis of the open internet standard IPv6 in L+B 2016. Through the integration of additional sensors, the streetlights provide not only efficient illumination, but also identify and report open parking places, facilitating efficient parking space management and other services. The intelligent radio component in theoutdoor luminaire and an integrated antenna make the luminaires smart-city-ready.

　　長(zhǎng)期與設(shè)計(jì)打交道，筆者更關(guān)注OSRAM與設(shè)計(jì)師的互動(dòng)，以及在工程領(lǐng)域的表現(xiàn)。O’Neal以武漢兩江四岸景觀項(xiàng)目為例，解釋OSRAM會(huì)在項(xiàng)目之初開(kāi)始介入，為整個(gè)規(guī)劃及各個(gè)建設(shè)階段提供支持，以實(shí)現(xiàn)高品質(zhì)、創(chuàng)新的照明效果。OSRAM照明解決方案不僅提供定性的技術(shù)，還有可靠的專(zhuān)業(yè)團(tuán)隊(duì)，能夠開(kāi)發(fā)出與客戶(hù)需求匹配精準(zhǔn)的解決方案。

　　For dealing with the design for a long time,I am more interested in the interaction between OSRAM and designers, as well as the performance in the field of engineering. Take the Wuhan project as example. O’Neal explained that OSRAM supported the entire planning and construction phases right from the beginning, to achieve high quality, innovative lighting.OSRAM Lighting Solutions provide not only with qualitative technology but also with a reliable team of experts that areable to develop solutions matched precisely to customer requirements.

　　O’Neal笑著說(shuō)：“我們與設(shè)計(jì)師的關(guān)系很友好，會(huì)舉辦類(lèi)似Moodify的交流活動(dòng)。OSRAM在全球范圍設(shè)有產(chǎn)品及照明基礎(chǔ)知識(shí)等內(nèi)容的培訓(xùn)，希望在不久的將來(lái)也能在中國(guó)大陸啟動(dòng)類(lèi)似的培訓(xùn)計(jì)劃?！?/p>

　　O’Neal smiled and said “We are closed to designers and hold events like Moodify Night to get better communication with designers.” He indicated that OSRAM had training coursed based on global level and which might launch the mainland in quite near future.