Ladies and gentlemen, now we are on the site of the “LEDth Summit 2014”. The summit was opened during 9th to 10th of June, and was considered to be one of the biggest event in the LED industry, it gathers the top experts and international giants from all over the world and discuss the future development opportunities. Now we have the Iwatt SSL marketing director Mr Hubertus to our news broadcast room and share his views with us.

　　6月9日至10日，LED行業(yè)年度盛會(huì)“新世紀(jì)LED高峰論壇”，在全球最大照明展廣州國(guó)際照明展期間隆重舉行。新世紀(jì)LED網(wǎng)作為大會(huì)報(bào)道的官方媒體，特邀全球LED行業(yè)精英，頂級(jí)專家及國(guó)際巨頭來(lái)到我們新聞直播現(xiàn)場(chǎng)，與您共同探討LED產(chǎn)業(yè)和企業(yè)發(fā)展大計(jì)。今天我們特別邀請(qǐng)到了艾爾瓦特SSL產(chǎn)品市場(chǎng)總監(jiān) Mr Hubertus Notohamiprodjo先生。

　　Reporter: Dear Mr Hubertus Notohamiprodjo, Nice to have you here, And thank you so much for your wonderful report.

　　新世紀(jì)LED網(wǎng)：Mr Hubertus Notohamiprodjo,非常高興您的到來(lái)以及您剛剛的精彩演講。

　　Hubertus：Thank you very much.

　　Hubertus：謝謝!

　　Reporter: Would you like to share with us about the accomplishment of Iwatt in the first half of this year?

　　新世紀(jì)LED網(wǎng)：2014年已過(guò)去一半，可否談?wù)劙瑺柾咛亟衲耆〉昧四男┦斋@呢?

　　Hubertus：Yes, actually, the best accomplishment is we maintain our leaderships in lighting industry, specifically in the LED products. As you know, two years ago, this is not such things, everybody knows about Iwatt. And for this year, we are very proud that we maintain the leadership in this industry..

　　Hubertus：今年我們最引以為傲的是我們?nèi)匀槐３衷谡彰黩?qū)動(dòng)IC領(lǐng)域的領(lǐng)導(dǎo)地位，尤其是LED驅(qū)動(dòng)IC產(chǎn)品。兩年前，并不是所有人都知道iWatt公司，但今年，我們感到非常自豪的是，艾爾瓦特保持了驅(qū)動(dòng)IC的領(lǐng)導(dǎo)地位。

　　Reporter: What would be the next plan of Iwatt?

　　新世紀(jì)LED網(wǎng)：艾爾瓦特下一步的計(jì)劃是什么呢?

　　Hubertus：Well, as you know, the pricing is really coming down, very fast, so we have to be ready, we have to address this demand by the customers, so the next step, we have to come out a new product, new innovations, therefore the pricing would come down, but we don’t just lower the price, we maintain the performance and still in a lower price.

　　Hubertus：就如我們所看到的，價(jià)格下降的速度非?？?，所以我們必須做好準(zhǔn)備。接下來(lái)，我們會(huì)推出一款具有明顯價(jià)格優(yōu)勢(shì)的產(chǎn)品。當(dāng)然，我們不僅僅只是降低價(jià)格，同時(shí)我們還維持了市面上同類產(chǎn)品的性能和優(yōu)勢(shì)。

　　Reporter: As we know, innovation a consensus in the LED industry in recent years. So what is your point on how to innovate in the LED businesses?

　　新世紀(jì)LED網(wǎng)：創(chuàng)新在業(yè)界已經(jīng)普遍成為一種共識(shí)，那您認(rèn)為L(zhǎng)ED企業(yè)該如何進(jìn)行創(chuàng)新?

　　Hubertus：Well, that is why simplicity, controllable, I think that is innovation comes in. our IC would allow the consumer to be able to do so, I think it is a much simple to use, because right now, you have to be good designer, you have to know many things, so we try to help the public users by simplified those. So we provide the software you don’t have to think, you just need to point finger here and there, so I think that is the innovation way for the future.

　　Hubertus：我認(rèn)為簡(jiǎn)單，可控是一切創(chuàng)新的來(lái)源。我們的驅(qū)動(dòng)芯片能夠?yàn)橄M(fèi)者很好地實(shí)現(xiàn)這點(diǎn), 非常簡(jiǎn)單易用。因?yàn)楝F(xiàn)在，你必須是非常優(yōu)秀的設(shè)計(jì)師，你還要知道很多事情，所以我們盡量幫助用戶通過(guò)控制簡(jiǎn)化這些事情，你不必去思考軟件，你只需要手指一點(diǎn)，就可以控制所有。所以簡(jiǎn)單化是我們創(chuàng)新的未來(lái)。

　　Reporter: How do you think about the “internet innovation” in the field of LED?

　　新世紀(jì)LED網(wǎng)：您是如何看待互聯(lián)網(wǎng)思維在LED領(lǐng)域的應(yīng)用?

　　Hubertus：Again, the next innovation in LED is connectivity, people would like to manage. So by managing these connectivity is very important, so the new product we just released is really starting the point cross the sideway, so you can do the connectivity much simpler.

　　Hubertus：LED的下一個(gè)創(chuàng)新方向是可互聯(lián)性。由于人們都希望能控制一切，因此，能夠管理、連接所有的電器，變得非常重要。而我們剛剛發(fā)布的新產(chǎn)品則正是基于這點(diǎn)來(lái)做的，可以將連接做得更加簡(jiǎn)單。

　　Reporter: How do you think that Smart Lighting is leading opportunities to LED businesses?

　　新世紀(jì)LED網(wǎng)：您認(rèn)為智能照明為L(zhǎng)ED行業(yè)帶來(lái)了哪些機(jī)會(huì)?

　　Hubertus：Smart lighting is the same as connectivity, so people wants to manage, wants to control something, the smart lighting is the right way to do. But I think just keep in mind that keep simple, that is why mobile phone, point to point source, very simple, very low cost, only fill lines in the room, but very effective. But if you think too big, you will scared, with causing too much. So our approach is always there, we try to be simple, keep the cost down and yet satisfy the user.

　　Hubertus：由于人們都希望控制一切，而智能照明正順應(yīng)了這一需求。但在這個(gè)過(guò)程中，我們只需記住一點(diǎn)，即：簡(jiǎn)單化。這就是為什么移動(dòng)電話，非常簡(jiǎn)單，但成本很低，很有效。如果你把它想到很大，你就會(huì)擔(dān)心引起太多。因此，我們一貫的做法是盡量保持簡(jiǎn)單，保持成本下降，同時(shí)滿足客戶需求。

　　Reporter: What is the plan of Iwatt in intelligent lighting?

　　新世紀(jì)LED網(wǎng)：艾爾瓦特下一步的計(jì)劃是什么呢?

　　Hubertus：We will expand the portfolio in the aspect of connectivity, as I mentioned right now, the Bluetooth is a accept way to do low cost of connected lighting. But we have many others coming in the next future. And again, we want to keep simple.

　　Hubertus：我們將擴(kuò)充智聯(lián)照明的產(chǎn)品線，就如我剛剛提到的，藍(lán)牙是一種相對(duì)成本較低的智能照明連接方式，但未來(lái)還有更多的方式出現(xiàn)。再一次，我們要保持簡(jiǎn)單。

　　Reporter: As to the future trends of LED development, what is your opinion?

　　新世紀(jì)LED網(wǎng)：您認(rèn)為未來(lái)十年，LED的發(fā)展趨勢(shì)是什么?

　　Hubertus：LED is moving very fast, a lot of technologies, even from LED itself, the COB, pricing come down, so now is up to our driver, I think we ready for that.

　　Hubertus：LED的發(fā)展非常快，技術(shù)日星月異，價(jià)格快速下降，現(xiàn)在是LED驅(qū)動(dòng)發(fā)展非常好的時(shí)機(jī)，我想我們準(zhǔn)備好了。

　　Reporter: What impress you most in the exhibition this year?

　　新世紀(jì)LED網(wǎng)：在本屆廣州國(guó)際照明展中，您印象最深的一點(diǎn)是什么呢?

　　Hubertus：I think everybody fully aware now the connectivity, smart lighting is more demanded, it is good, people have to learn, and people have to understand every solution have cross and come, every solution has simple and more difficult to use, it is really good for the public especially these come to the show, to learn all these things to offer, so some manufactures offer so big, so complicated, and some are offer very simple yet in low cost, it provide to people to use, and let people understood the smart lighting is becoming easier, and thanks for coming the even.

　　Hubertus：我想現(xiàn)在每個(gè)人都已經(jīng)充分認(rèn)識(shí)到連接照明、智能照明的需求與日俱增，人們也不斷去學(xué)習(xí)并理解每一個(gè)解決方案，每一個(gè)簡(jiǎn)單或者更復(fù)雜的解決方案，這對(duì)大眾尤其是參觀這個(gè)展會(huì)的觀眾來(lái)說(shuō)，是很好的事情。他們會(huì)了解到，哪些供應(yīng)商提供的產(chǎn)品很大很復(fù)雜，哪些供應(yīng)商提供的產(chǎn)品簡(jiǎn)單實(shí)用，并且成本較低，這讓人們明白，智能照明其實(shí)很簡(jiǎn)單。非常感謝這個(gè)展會(huì)提供的平臺(tái)。

　　Reporter: Would you like to say something to the wide audience at this moment?

　　新世紀(jì)LED網(wǎng)：在2014新世紀(jì)LED高峰論壇現(xiàn)場(chǎng)，可否跟廣大的觀眾簡(jiǎn)單說(shuō)幾句話呢?

　　Hubertus：I would just thank every body who ever comes to my speaking, and I think the LED would be the future, this is the best even for everybody to learn about it.

　　Hubertus：非常感謝大家來(lái)到2014新世紀(jì)LED高峰論壇現(xiàn)場(chǎng)聽(tīng)我的演講，我想LED是照明的未來(lái)，這是一個(gè)幫助我們了解產(chǎn)業(yè)未來(lái)發(fā)展趨勢(shì)非常好的活動(dòng)。