▲“光·X”2025羅萊迪思全球路演馬來西亞站

“Light · X” 2025 Roleds Global Roadshow – Malaysia Stop

7月28日，“光·X”2025羅萊迪思全球路演海外首站——馬來西亞站活動(dòng)圓滿舉行。羅萊迪思董事長王忠泉攜國際營銷事業(yè)部總經(jīng)理、國際公共事業(yè)部營銷總監(jiān)、東南亞區(qū)域營銷總監(jiān)、全球產(chǎn)品總監(jiān)及東南亞營銷團(tuán)隊(duì)出席活動(dòng)，與馬來西亞的客戶和合作伙伴熱烈交流，進(jìn)一步深化合作，用光激活無限的可能，開啟智慧城市建設(shè)的嶄新篇章。

On July 28th, the “Light · X” 2025 Roleds Global Roadshow successfully launched its overseas debut in Malaysia.Roleds’ CEO, Mr. Wang Zhongquan, along with the GM of Global Business, Director of Global Public Lighting, SEA Regional Director, Global Product Director, and the Southeast Asia Marketing Team, attended the event. They engaged in dynamic discussions with Malaysian clients and partners, deepening collaborations and exploring limitless possibilities, all while paving the way for a new chapter in smart city development.

▲羅萊迪思董事長王忠泉發(fā)表開幕致辭

Opening address by CEO Mr. Wang Zhongquan

活動(dòng)伊始，董事長王忠泉發(fā)表開幕致辭，他提到，多年來，羅萊迪思致力為全球智慧城市提供一站式照明解決方案。馬來西亞在基礎(chǔ)設(shè)施建設(shè)、數(shù)字化轉(zhuǎn)型及綠色可持續(xù)發(fā)展方面展現(xiàn)出巨大的潛力，與羅萊迪思的企業(yè)愿景高度契合。馬來西亞是羅萊迪思全球戰(zhàn)略布局中的關(guān)鍵一環(huán)，羅萊迪思已經(jīng)準(zhǔn)備好，參與并貢獻(xiàn)于馬來西亞的城市更新進(jìn)程，與本地伙伴攜手成長，為市場提供更多有價(jià)值的解決方案。

At the start of the event, CEO Mr. Wang Zhongquan delivered the opening speech, highlighting Roleds dedication over the years to providing one-stop lighting solutions for global smart cities. He noted Malaysias immense potential in infrastructure development, digital transformation, and sustainable growth, which aligns perfectly with Roleds’ vision. Malaysia is a key part of Roleds global strategy, and the company is ready to actively participate in the country’s urban renewal process, collaborating with local partners to grow and offer more valuable solutions to the market.

▲東南亞區(qū)域營銷總監(jiān)、國際營銷事業(yè)部總經(jīng)理、全球產(chǎn)品總監(jiān)發(fā)表主題分享

The SEA Regional Director, GM of Global Business, and Global Product Director delivered keynote presentations.

隨后，東南亞區(qū)域營銷總監(jiān)Max Ko為在座嘉賓介紹了企業(yè)的整體情況，帶領(lǐng)大家一齊探索羅萊迪思的全球征程；國際營銷事業(yè)部總經(jīng)理孔令鵬分享了羅萊迪思在全球各地的標(biāo)志性案例，展現(xiàn)了羅萊迪思豐富的項(xiàng)目經(jīng)驗(yàn)以及扎實(shí)的落地能力；全球產(chǎn)品總監(jiān)張佑民則聚焦數(shù)字調(diào)光調(diào)色與智能創(chuàng)新展開深度解析，詮釋企業(yè)強(qiáng)勁的技術(shù)實(shí)力。

Next, SEA Regional Director, Mr. Max Ko, introduced the company’s overall profile and took the guests on a journey through Roleds’ global expansion. The GM of Global Business, Mr. Alex Kong, shared Roleds iconic projects worldwide, showcasing the companys extensive project experience and solid execution capabilities. Global Product Director, Mr. Michael Chang, then provided an in-depth analysis of Digital Color Technology and smart innovations, highlighting Roleds strong technical prowess.

▲活動(dòng)現(xiàn)場實(shí)況

Moments from the event

活動(dòng)現(xiàn)場氣氛熱烈,嘉賓們也結(jié)合路演內(nèi)容與自身實(shí)際與羅萊迪思進(jìn)行深入交流和探討，同時(shí)積極參與產(chǎn)品體驗(yàn)，細(xì)致感受其核心亮點(diǎn)和創(chuàng)新價(jià)值。

The atmosphere at the event was vibrant, with guests engaging in deep discussions with the Roleds team, relating the roadshow content to their own experiences while actively participating in product demonstrations to explore the key features and innovative value.

▲戶外燈光展示

The outdoor lighting showcase

晚上，燈具點(diǎn)亮儀式呈現(xiàn)出別樣精彩。絢麗多彩的光影交織變幻，在夜幕中璀璨綻放，淋漓盡致地展現(xiàn)羅萊迪思產(chǎn)品的無窮魅力，突出表達(dá)了“藝術(shù)、科技、可持續(xù)”的全球品牌主張。In the evening, the outdoor lighting showcase was a spectacular highlight. The dazzling array of colors and dynamic light patterns illuminated the night sky, showcasing Roleds’ products in all their brilliance. This powerful display embodied our global brand vision of “Art, Technology, and Sustainability.”

▲全體與會人員大合影

Group photo of all attendees

未來，羅萊迪思將以路演活動(dòng)為契機(jī)，深入推進(jìn)全球化戰(zhàn)略，與全球伙伴建立長期互信合作關(guān)系，將既往經(jīng)驗(yàn)與新的區(qū)域需求深度融合，以智慧之光點(diǎn)亮城市，打造更美好、更安全、更可持續(xù)的生活環(huán)境，用光讓世界變得更美。

Moving forward, Roleds will leverage the roadshow as a key opportunity to further advance its global strategy, building long-term, trusted partnerships worldwide. By blending past experience with new regional demands, Roleds aims to illuminate cities with the light of innovation, creating safer, more sustainable, and beautiful living environments—better light, better planet.