朗明納斯:LED照明焦點(diǎn)已從光效轉(zhuǎn)向光品質(zhì)
摘要: 朗明納斯深耕專業(yè)照明十二年,于去年高調(diào)進(jìn)軍通用照明領(lǐng)域,在通用照明日趨激烈之際,朗明納斯未來(lái)有什么計(jì)劃?作為三安光電子公司之一,他們之間如何協(xié)作?朗明納斯全球營(yíng)銷副總Mark Pugh和高級(jí)照明市場(chǎng)總監(jiān)Tom Jory接受了阿拉丁新聞中心記者的采訪。
三安助力其成本優(yōu)勢(shì)
阿拉丁照明網(wǎng):更好的光品質(zhì)和更好的價(jià)格對(duì)照明來(lái)說(shuō)顯得越來(lái)越重要,作為上游芯片廠商,貴司是如何做的?
Alighting:Better lighting quality and lower price is becoming more and more important for the end user market. As a LED package provider, How do Luminus deal with it?
Tom Jory:The key point is value. We keep reasonable price and deliver high quality of light at the meantime. Luminus has distinctive advantages as our parent company is Sanan. Sanan makes billions of LED chips every month, and sale them to all over the world. We have the priority to pick the best chips at low- cost and use them in our production. This allows us to maintain the price advantage at the same time produce high quality products.
Tom Jory:我認(rèn)為這關(guān)乎產(chǎn)品的價(jià)值,我們的產(chǎn)品不僅保持高光品質(zhì),而且為客戶提供合理的價(jià)格。在這方面,Luminus具有得天獨(dú)厚的優(yōu)勢(shì),三安是我們的母公司,每月生產(chǎn)數(shù)十億LED芯片,并銷往世界各地。具有大規(guī)模生產(chǎn)優(yōu)勢(shì),可使產(chǎn)品的成本降至最低,而我們挑選三安光電最好的LED芯片,運(yùn)用到我們的產(chǎn)品當(dāng)中。所以我們不僅擁有高品質(zhì)的產(chǎn)品,并保持較好的價(jià)格。
阿拉丁照明網(wǎng):通用照明領(lǐng)域的競(jìng)爭(zhēng)已經(jīng)趨于白熱化,國(guó)際國(guó)內(nèi)一線大廠都已有成熟的產(chǎn)品推出,包括三安光電。那么Luminus進(jìn)軍通用照明的優(yōu)勢(shì)是什么?是否會(huì)與三安光電形成一定的競(jìng)爭(zhēng)?
Alighting:There are many chip enterprises doing well in general lighting, including Sanan. Are there any competition between Luminus and Sanan?
Tom Jory:Sanan is chips maker and we are a package company, that means Sanan make chips and we put them into the special package. We are together on different point of the industry chain. Sanan is on the upstream making the chips and growing the epitaxy, and we take that chips making into beautiful LED for all the different applications.
Tom Jory:我們專注于不同的領(lǐng)域,三安是上游外延芯片,而我們專注于封裝領(lǐng)域,我們處于價(jià)值鏈的不同點(diǎn),不會(huì)形成競(jìng)爭(zhēng)。
阿拉丁照明網(wǎng):據(jù)了解,Luminus在專業(yè)照明領(lǐng)域深耕多年,但在去年才開始涉足通用照明領(lǐng)域。貴司是如何發(fā)力通用照明的?目前成果如何?
Alighting:As we know, Luminus focus on specialty lighting over ten years, and expansion to general lighting last year. How does Luminus operate the general lighting? And how about the achievement?
Tom Jory:Luminus makes very high performance specialty products for the last 12 years, and we continue to leverage that technology in our COB and mid-power products, so we can make products with high density, excellent thermal management performance, high efficacy, and excellent quality of light. We also have expertise in the phosphor, which guarantee our high product performance.
Tom Jory:在過去的12年里,Luminus一直為客戶提供高品質(zhì)高性能的專業(yè)照明產(chǎn)品,我們將繼續(xù)利用已有的技術(shù)優(yōu)勢(shì),運(yùn)用到我們的COB和中功率產(chǎn)品中。
所有我們現(xiàn)在能生產(chǎn)的產(chǎn)品具有極佳的流明密度,在散熱能力、光效和光品質(zhì)方面都有較高水平的表現(xiàn)。另外,我們還進(jìn)行熒光粉的研發(fā),以更好地提高產(chǎn)品性能。
阿拉丁照明網(wǎng):隨著LED應(yīng)用的多元化發(fā)展(如可見光通信、智能照明、農(nóng)業(yè)照明、醫(yī)療照明等),對(duì)LED芯片、封裝提出了哪些要求?為中上游企業(yè)提供了哪些機(jī)遇和挑戰(zhàn)?
Alighting:With The development of diversified applications of LED(such as visible light communication, intelligent lighting, agricultural lighting, medical lighting, etc.), what are the special requirements for the LED chip? And what opportunities and challenges will lead to the chip enterprise?
Tom Jory:There is not one product works well in every application. The key point is the product is the most suitable one for the special application of the target market. Actually we are very successful in medical application, we are the special team LED products, as well as the projection, and also stage lighting for entertainment industry, lighting for TV studio, we are able to create the product for all these different segment in the lighting industry.
Smart lighting there isn’t any special for LEDs, other than there might be controllable so that you can change the color the LED, you can do things like change the color little bit make that more cooler and brighter, you can change the color a little bit, certainly we have the products can make that happen, but the smart lighting is all about controls, and the electronics of LED, and communication protocols they are using to send message to you light source. We have wifi, lifi, zigbee, Bluetooth, so many ways to communicate, but we stay away from that, we are focus on making the very best LEDs they can use in their products, but we don’t touch the communication sect, we leaving that to our customers.
Tom Jory:沒有任何一款產(chǎn)品在所有領(lǐng)域都表現(xiàn)很好。我認(rèn)為關(guān)鍵是為特定領(lǐng)域提供最適合最好的產(chǎn)品。實(shí)際上,我們的產(chǎn)品在醫(yī)學(xué)、投影機(jī)和舞臺(tái)燈光等領(lǐng)域都應(yīng)用得非常成功。我們會(huì)為特定的領(lǐng)域提供特殊要求的產(chǎn)品。
實(shí)際上,智能照明對(duì)LED芯片或封裝并沒有特殊的要求,所有的調(diào)光調(diào)色只關(guān)乎驅(qū)動(dòng)控制和信號(hào)傳輸協(xié)議。我們不做那一塊,我們專注做LED芯片和封裝,把智能控制部分留給我們的客戶。
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